Did you know that many famous companies have objects and symbols hidden inside their logos? This post showcases cool logo designs that cleverly use negative space to convey subliminal messages.
Via Rail Logo
Canadian rail service features train tracks in the middle of their logo.
Some people believe that Pac-Man is hidden inside the LG logo 🙂
Hanuet Wine Logo
Elegant logo by Euan MacKenzie features two wine glasses.
This timeless logo was designed by Herb Lubalin back in 1980.
Goodwill’s logo is a stylized letter “g” that doubles as a smiling face.
Portrait Photos Logo
Creative logo for portrait photography studio by Atakan Seçkin.
Clever logo designed for a rock band from Vancouver, Canada.
Cool symmetrical logo designed for a rock climbing clothing brand.
City Direct Logo
Brilliant logo designed by Mike Erickson for an airline company.
Formula 1 Logo
Negative space in the middle creates the shape of the number one.
The name of the company means crossroads in French. The logo features the letter “C” between two arrows that point in different directions.
The image of a bear is hidden in the Matterhorn mountain symbolizing the town where the first Toblerone chocolate bar was created.
Big Ten Logo
United States’ oldest Division I college athletic conference expended to 11 teams and their logo was modified to reflect the change.
One of the world’s most popular logos features a peacock looking to the right to show that the company is looking forward, not back.
Creative logo designed from different parts of the number eight.
Modern Nerd Logo
Boudewijn Vermolen incorporated the word “nerd” inside “modern”.
Cool logo designed by Gianni Bortolotti for Italian electric company.
Memorable logo designed by Lemika for Giraffe design studio.
Logo features an arrow shaped smile that represents customer satisfaction and reflects Amazon’s goal to sell every product from A to Z.
Sun Microsystems Logo
Popular logo designed by Vaughan Pratt features four interleaved copies of the word sun and can be read from any direction.
Creative logo designed by Judd Madden for E2 Consulting.
Mammoth Mountain Logo
Brilliant logo designed for a ski resort represents a mammoth, a mountain, and even a ski trail.
Creative logo designed for a Dutch financial advice company.
Negative space between the letters “E” and “X” creates an arrow.