24 Cool Logos with Hidden Symbols

Did you know that many famous companies have objects and symbols hidden inside their logos? This post showcases cool logo designs that cleverly use negative space to convey subliminal messages.

 

Via Rail Logo

Canadian rail service features train tracks in the middle of their logo.

Via Rail Logo

 

LG Logo

Some people believe that Pac-Man is hidden inside the LG logo 🙂

LG Logo

 

Hanuet Wine Logo

Elegant logo by Euan MacKenzie features two wine glasses.

Hanuet Wine Logo

 

Families Logo

This timeless logo was designed by Herb Lubalin back in 1980.

Families Logo

 

Goodwill Logo

Goodwill’s logo is a stylized letter “g” that doubles as a smiling face.

Goodwill Logo

 

Portrait Photos Logo

Creative logo for portrait photography studio by Atakan Seçkin.

Portrait Photos Logo

 

Bison Logo

Clever logo designed for a rock band from Vancouver, Canada.

Bison Logo

 

Summit Logo

Cool symmetrical logo designed for a rock climbing clothing brand.

Summit Logo

 

City Direct Logo

Brilliant logo designed by Mike Erickson for an airline company.

City Direct Logo

 

Formula 1 Logo

Negative space in the middle creates the shape of the number one.

Formula 1 Logo

 

Carrefour Logo

The name of the company means crossroads in French. The logo features the letter “C” between two arrows that point in different directions.

Carrefour Logo

 

Toblerone Logo

The image of a bear is hidden in the Matterhorn mountain symbolizing the town where the first Toblerone chocolate bar was created.

Toblerone Logo

 

Big Ten Logo

United States’ oldest Division I college athletic conference expended to 11 teams and their logo was modified to reflect the change.

Big Ten Logo

 

NBC Logo

One of the world’s most popular logos features a peacock looking to the right to show that the company is looking forward, not back.

NBC Logo

 

Eight Logo

Creative logo designed from different parts of the number eight.

Eight Logo

 

Modern Nerd Logo

Boudewijn Vermolen incorporated the word “nerd” inside “modern”.

Modern Nerd Logo

 

ED Logo

Cool logo designed by Gianni Bortolotti for Italian electric company.

ED Logo

 

Giraffe Logo

Memorable logo designed by Lemika for Giraffe design studio.

Giraffe Logo

 

Amazon Logo

Logo features an arrow shaped smile that represents customer satisfaction and reflects Amazon’s goal to sell every product from A to Z.

Amazon Logo

 

Sun Microsystems Logo

Popular logo designed by Vaughan Pratt features four interleaved copies of the word sun and can be read from any direction.

Sun Microsystems Logo

 

E2 Logo

Creative logo designed by Judd Madden for E2 Consulting.

E2 Consulting

 

Mammoth Mountain Logo

Brilliant logo designed for a ski resort represents a mammoth, a mountain, and even a ski trail.

Mammoth Mountain Logo

 

Raven Logo

Creative logo designed for a Dutch financial advice company.

Raven Logo

 

FedEx Logo

Negative space between the letters “E” and “X” creates an arrow.

FedEx Logo

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